The phrase in question, often observed online, refers to images and videos depicting overweight individuals photographed in Walmart stores. It is typically used to highlight perceived eccentricities in dress, behavior, or appearance.
The phenomenon gained prominence in the late 2000s and early 2010s, fueled by the increasing accessibility of camera phones and the proliferation of image-sharing platforms. While the images and videos were intended to be humorous or critical, the practice raises ethical concerns about privacy, body shaming, and the exploitation of individuals in vulnerable situations. The focus on a specific demographic within a particular retail environment also implicitly critiques socioeconomic factors and access to resources.