The ability to transfer funds from a retail-specific stored value card to a digital payment platform represents a perceived convenience for some users. For example, individuals holding balances on cards issued by a large retailer may seek methods to consolidate those funds into their Cash App accounts for broader usability.
This desire stems from a need for flexibility. Funds locked within a single retailer’s ecosystem can limit purchasing options. Consolidating these balances into a Cash App account, if possible, would theoretically allow for online transactions, peer-to-peer transfers, and other functionalities offered by the platform, thereby increasing the utility of the initial gift card balance.