The phrase in question refers to a specific promotional offering. It typically involves digitally verifiable alphanumeric strings associated with financial instruments redeemable at a major retail corporation. These strings, when successfully applied during a transaction, result in a reduction of the overall purchase price.
These specific promotional strategies provide economic advantages to consumers and are used to stimulate sales. Historically, these offers were delivered through printed media but have evolved to digital platforms. This shift allows for more targeted distribution and easier tracking of redemption rates.
